We are now a few weeks into the final quarter of 2018. How the heck did that happen? And where have those days gone? If you are anything like me, creating your social media posts can often be the first thing that goes out the door when life throws you a curveball.
While I often create the copy for my posts on the fly, there is still a strategy involved. And the photos are regularly cued up in advance. Especially when I am travelling, or wanting to take some time away from the 'gram.
Now that we are marching toward the holiday crazy, I wanted to create this little guide for you to help you stay on track in sharing your thoughts, products, services, and passion with your loyal following.
Setting aside some concentrated time up front will pay off in less stress (and more pumpkin spice lattes?) in the long run.
Let’s break it down:
1. How many posts per week do you want to do?
This is totally up to you, and what you feel your audience wants. I generally do one per day on facebook and instagram. I sometimes skip a day or two, and when travelling I can do up to three per day (boldly bragging about my adventures… I’m not too ashamed to own it). The key here is consistency. When your audience knows what to expect, they are much more likely to engage.
2. Note special (and silly) events
Holidays are a no-brainer, but why not also celebrate National Taco Day? #becausetacos. You can easily google special holidays, or use this handy calendar. In between the holidays and special days, schedule in any events specific to your business or life. Pop-up event? Schedule it in. Product launch? Schedule that sucker. Your dog’s birthday? Why not!
3. Fill in the remaining content
Here’s where you can share some behind the scenes on your biz, motivational quotes, the benefits of working with you, and some insight into what makes you tick.
Match some great images with your copy and then go ahead and schedule those suckers! You can easily use the scheduler right inside the facebook app (this works for pages and groups, however not for personal profiles). For instagram, I like apps like Planoly or Hootsuite.
Give it a shot and let me know how you make out!